Behind the Scenes of a Yala Photoshoot

Yala 2011 Campaign - Behind the Scenes from Jared Cruce Studio on Vimeo.

October of 2010 marked the beginning of a transition for Yala. What started as a small family owned business was growing beyond the Morgan's expectations, and in new directions. Our former company name, 'Dreamsack' didn't encompass the global feeling of the variety of product we offered. Yala was born, and with it a new image.

Jared Cruce Studio was hired for our first Yala photoshoot and to produce and create a visual look that would set Yala apart and fulfill our redefined vision. "With the help of an amazing crew, some ridiculously talented models, and a supportive and artistic client we nailed it!" says photographer Jared. They decided on a location in Butte Falls, Oregon and turned one piece of land into more than five beautiful scenes. 

Yala's Bamboo Dreams® Wide Knit Scarf

Yala's Bamboo Dreams® Molly Natural Gown

Yala's Bamboo Dreams® Madison Top

Yala's Bamboo Dreams® Uma Tunic

Yala's Bamboo Dreams® Kai Top and Bamboo Dreams® Mens Short Sleeve Shirt

Stay tuned for more behind the scenes of Yala photoshoots! And a special thanks to Photographer Jared Cruce, Producer Gary Kout, Yala Art Director Rachel Davis and Yala Marketing Director Amanda Giomi.  To contact Jared email jared@jaredcruce.com or visit his website at jaredcruce.com/studio.

Until Next Time,

Team Yala